Jinzhou Jinheng Receives the 2023 Corporate Brand Value Certification.
Release date:
2023-11-29
On November 24, the "Liaoning Excellent Products" launch event and the annual "Liaoning Brands" gala were held at Liaoning Television. During this grand occasion, Jinzhou Jinheng proudly received the 2023 Enterprise Brand Value Evaluation Certificate.
Commissioned by the Liaoning Province Brand Building Promotion Association, the China National Institute of Standardization conducted this year's 2023 evaluation of enterprise brand value in Liaoning Province. The initiative aims to optimize industrial restructuring and drive the transformation from "Made in Liaoning" to "Created in Liaoning," from "Liaoning Speed" to "Liaoning Quality," and from "Liaoning Products" to "Liaoning Brands." This evaluation was conducted by the Chinese Academy of Standardization, which brought together industry experts to follow the principles and requirements of the ISO international standard *Brand Evaluation—Requirements for Brand Value Assessment*. The assessment was carried out using the multi-period excess earnings method, in accordance with the national standards *Brand Evaluation—Requirements for Brand Value Assessment* (GB/T 29187-2012), *Brand Evaluation—Multi-Period Excess Earnings Method* (GB/T 29188-2022), *Brand Value—Quality Evaluation Requirements* (GB/T 31041-2014), *Brand Value—Technological Innovation Evaluation Requirements* (GB/T 31043-2014), as well as other relevant industry-specific national standards for brand evaluation.
This time, a total of 87 companies from various industries participated in the evaluation. Industry experts assessed the brand strength of the participating companies across multiple dimensions, including tangible factors, quality, technological innovation, services, and intangible elements.
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